Lee is the Co-Founder and Director of Zentive Agency – a sustainable event company that focuses on Corporate Social Responsibility (CSR), Innovation, and Sustainability.

He brings over a decade of experience in the events industry with a passion for leading and driving the organisation of global events. He has worked across various industries, managing large-scale projects such as Pharmaceutical Investigator Meetings, Sales Conferences, and Product Launches, among others. More recently, he has also diversified his portfolio to include Virtual and Hybrid Events, gaining valuable expertise in cutting-edge technologies and platforms.